Mobile Advertising Insights & Industry News
Guides, trends and analysis for mobile advertisers, publishers and app growth teams. Published weekly by the Gadmobe team.
Latest Articles
TikTok Performance Marketing for Mobile Apps | Gadmobe
TikTok performance marketing for mobile apps: a test-and-learn framework for measurement, creative learning, and user acquisition decisions.
Mobile App Marketing Companies: What to Compare | Gadmobe
Compare mobile app marketing companies by fit, measurement, quality controls and campaign operations—not a generic agency checklist.
Mobile Game User Acquisition Tools: How to Choose | Gadmobe
Compare mobile game user acquisition tools by measurement, fraud controls, reporting and fit—then build a partner stack that supports profitable growth.
Mobile Performance Advertising: Measurement Guide | Gadmobe
Learn how mobile performance advertising teams set measurement, testing and optimization rules that connect campaign decisions to business outcomes.
Mobile App Marketing in 2026: A Practical Guide to Growth
Build a measurement-led mobile app marketing plan with channel, creative, AI-governance and partner-selection guidance for sustainable growth.
App User Acquisition Strategy for Mobile Games
Build an app user acquisition strategy for mobile games around retained cohorts, payer quality, and forecast LTV—not install volume alone.
Mobile Performance Advertising: A 90-Day Test Plan
A practical mobile performance advertising framework for app growth teams testing video, commerce media and programmatic with clear evidence gates.
Mobile App Attribution: A Privacy-Safe 2026 Playbook
Build a privacy-safe mobile app attribution workflow for iOS and Android with event governance, platform measurement, QA, and reporting clarity.
Cross Screen User Acquisition Solutions for Mobile Apps
Plan cross screen user acquisition solutions for mobile apps with a measurement-first CTV pilot, clear mobile handoffs, and incrementality-led decisions.
Marketing Mix Modeling for Mobile App Campaigns in 2026
Learn how mobile app marketers can combine marketing mix modeling, attribution and incrementality testing into a practical measurement operating model.
Mobile App User Acquisition in 2026: Trends Advertisers Are Acting On Now
Privacy-first attribution, sub-country geo targeting and LTV-driven campaign structures are reshaping how advertisers grow mobile apps this year. Here is what is actually shifting and what it means for campaign strategy.
CPI vs CPA in Mobile Advertising: Which Model Actually Fits Your Campaign
The difference between cost-per-install and cost-per-action has real implications for volume, quality and budget efficiency. The right model depends on your app stage, attribution maturity and what you are optimizing for.
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